Had opportunity to work with Natalie on refreshing and updating her old logo to match her future plan and establish desired brand direction. In addition to logotype we created separate symbol featuring iconic A letter envisioned in a fragmented circle made out of logotype underline. So idea is to have the line start out in individual fragments, eventually coming closer together with each subsequent fragment till they become a solid line, or they finally link or come together. While having horizontal ties between each other. Individuals and groups must have autonomy for themselves.

When it comes to the underline as well as trajectory and emphasis, we wanted to incorporate the idea of how social networks work. We wanted to depict style that is more internet company & social network like, more fun but not too fun, sophisticated or intelligent looking. Automana is an application and service that facilitates and acts as social currency and capital by providing the necessary tools and service to the user to market/promote, as well as endear themselves to their fellow peers, friends, family or any other person of interest.

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